Meta keywords are those keywords which are used in the meta description.
What is a Meta description?
The meta description is the summary of your website’s post content. Which is used by search engines. When a user makes a query on Google search engine like “Which is the best food for dieting?”
Then Google crawlers crawl all the website which has a post related to “Which is the best food for dieting”. After that, search engines look for who has added a meta description.
The search engine will make the preference to those websites who have added a meta description. After that user will get results of that query which he was made. With the help of meta description, the user can decide in which website he has to enter for his query.
The user can easily understand by regarding meta description that whether this website is for his query or not.
What is meta keywords?
As above mentioned meta keywords are those keywords which are used in meta description to describe their post’s content.
Now, let’s talk in SEO version. Using keywords in meta description is a way of doing SEO.
When a user made a query about “iPhone X”. Then search engine crawlers will crawl all the website’s content which have content about “iPhone X”. But search engine will rank those sites’s content who has added keyword ” iPhone X” in their meta description.
This will make user comfort to choose to which will relevant according to his query among top 10 results.
By using meta keywords in meta description. Crawlers make understand quickly that in which niche this website is written about.
Meta description for WordPress:-
As we know that all of us maximum using WordPress for making our site. Now the question is arises how we use meta description in WordPress.
To write meta description we can use SEO by Yoast plugin or All in One SEO plugin.
In both plugin’s their is option to add meta title and meta description. Meta title is also used for using SEO purpose as well as to describe about site’s content.
By using SEO by Yoast plugin, their is syndication about how long meta title, as well as meta description, should be suitable for web crawlers.
If you are not using any plugin for meta title & meta description then search engine will automatically use your website’s post title as meta title and takes some words from the first paragraph of your post to show as meta description.
But their will be not any meta keywords to rank your website. If you added your main keyword in the first paragraph of your content then there will be no problem but if not then your site will not rank.
People generally don’t understand what is meta tags?
Meta tags are like snippets of your content to describe about your page content. Meta tags are in the form of a code so that it will not appear in page but it exists.
The Meta tags are in the form of html coding so that it works as background SEO tool.
So, always use meta description, meta title, meta keywords to rank your site in search engine results.